Affiliated Financial Services
Last Updated: August 2025
This Privacy Policy explains how Groupe SFA (Affiliated Financial Services Inc.), also referred to as AFS, collects, uses, discloses, and protects your personal information in compliance with Quebec’s Law 25, Canada’s PIPEDA, and other applicable privacy laws.
Groupe SFA / Affiliated Financial Services Inc. (“AFS”) is a Canadian financial services company headquartered in Quebec. We respect your privacy and are committed to protecting your personal information.
For any privacy-related questions or requests, please contact:
Privacy Officer: Tommy Leblanc
Title: President (designated as Privacy Officer)
📧 Email: [email protected]
We collect personal and business information when you:
Fill out our online credit application forms
Contact us by email, phone, or through our website
Interact with our ads, emails, or analytics tools
Types of information collected may include:
Name, email address, phone number
Business name, address, incorporation details
Financial and banking details
SIN (when required for credit evaluation)
Assets and liabilities
Credit and application history
Web traffic and browsing behavior (see Section 7)
We collect and use your information to:
Process and assess your financing or credit application
Confirm your identity and creditworthiness
Contact you for follow-up or refinancing opportunities
Fulfill legal and regulatory obligations
Improve our services, website, and client experience
Send promotional offers (if you have consented)
By submitting your information to us via form, email, or other methods, you consent to our collection, use, and disclosure of your personal information for the purposes outlined in this policy.
We obtain consent:
Via checkboxes in our digital forms
When you contact us directly
Before using non-essential cookies (see Section 7)
You can withdraw consent at any time by contacting [email protected]. Please note, withdrawing consent may affect our ability to provide certain services.
Your personal information may be shared with:
Financial institutions and lenders evaluating your application
Credit bureaus such as Equifax or TransUnion
Our CRM and communications platforms (Zoho, Salesforce)
Service providers like Google, Meta, Twilio, and Cloudways
We do not sell your personal information.
Information is stored securely in:
Zoho CRM and Zoho Forms
Salesforce Marketing Cloud
Cloudways (website hosting provider)
Some data may be stored on servers located in the United States, depending on our providers. All storage and transfers comply with Quebec and Canadian privacy regulations.
We retain:
Client data as long as needed to manage the financing relationship and offer refinancing
Non-client data is removed from our CRM within a reasonable time
You may request deletion or anonymization of your data at any time.
We use cookies to enhance your website experience and analyze performance.
Essential cookies – for website functionality
Performance cookies – to measure traffic and usage
Functional cookies – to remember preferences
Marketing cookies – for advertising and retargeting
We also use Google Analytics, including Demographics and Interests reporting. This tool collects anonymized data such as browser type, time spent, and pages visited.
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
When you visit our website, a cookie banner appears. You may:
Accept all cookies
Reject non-essential cookies
Customize cookie preferences by category
You may change or withdraw consent at any time by clicking the “Consent Preferences” button at the bottom of the screen. This complies with Quebec’s Law 25.
You have the right to:
Access your personal information
Request corrections to inaccurate data
Withdraw consent at any time
Request deletion or anonymization
Receive a copy of your data in digital format (portability)
File a complaint with the Commission d’accès à l’information (CAI) if needed
To exercise these rights, contact: [email protected]
We use encryption, access control, and secure storage to protect your data. If a security breach creates a risk of serious harm, we will:
Notify you promptly
Report the breach to the Commission d’accès à l’information (CAI)
Groupe SFA conducts Privacy Impact Assessments when initiating new projects that involve sensitive personal data or data transfers outside Quebec.
We may update this policy to reflect legal or business changes. The most recent version will always be available at:
👉 https://www.groupesfa.com/en/privacy-policy/
Tommy Leblanc
President (Designated Privacy Officer)
📧 [email protected]